As social realisms quite frequently don't have much funding, we wanted to look into getting a sponsor for a our film that would not only (in theory) fund our film but also would create more publicity for our film.
This idea came from the film Precious in which Oprah Winfery and Tyler Perry help fund the distribution of the film after seeing it at the Sundance Film Festival. Having names such as theirs backing a film their fans will watch it as they are such big influences. We wanted this for our film as it would be another way to get people interested enough in our film to watch it.
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