Evaluation Question 2

How effective is the combination of your main product and ancillary task?


We focused on using links such as typography, colours and pictures between our ancillary texts to make all our media products easily recognisable to our potential audience.

We also did research into other ancillary texts of other social realism websites and posters.  


We noticed that most of the trailers were in the centre of their website, we concluded that this was due to it being obvious and the main aspect that would make the audience want to watch the film. It is the first thing they may see and could entice you to go out and either see the film or buy it.

Taking note of this our teaser trailer is in a prominent place on the homepage of our website so it is easily accessible to the audience and to once again make them want to see the film. 


We also looked at the Branding and franchising of Harry Potter and how the repetition of certain features throughout all the products looks slick and iconic. We decided we wanted the resemblance off our products to resinate throughout Purple Tilt's trailer and ancillary texts.



We just needed to come up with a strong enough visual link that could could have this slick and iconic effect.

A feature we found used in Harry Potter was that the same typography is used throughout the website, poster and trailer. This makes the film easily recognisable and helps the audience immediately know what film it is no matter which product they are looking at. 

We researched lots of different types of typography and decided to use 'Bison' as seen below.


This font was then also he one we used in the trailer for the four lines that appear in separate intervals through our teaser trailer, CLICK HERE TO SEE.

We also kept the same 'purple' effect throughout the title and the text in the trailer. The idea to this was so the purple effect runs through all our media products.

Eventually we decide to merge a picture of our child protagonist and the title (still using the typography we had chosen).

We decided to use an image that created an effect of innocence and torment conveying key aspects of our film. 


We felt this would be effective as it shows the boys eyes looking at you and helping the audience feel sorry for the boy and intrigued to see the film.


After constructing this image for our title we decided this was a strong visual link that we could use throughout our other products and make them all easily recognisable as one film.

All our texts resembled each other through aspects such as these and helped make our film into a brand and not just a poster, teaser trailer and film.


 
We noticed that posters for films are often released before the film. Therefore we decided to put our website address on the poster to make it easier for our potential audience to find out more about out film if they want to.




As we wanted the audience to interact with the digital content we had made and make extra information more accessible we added some extra links to our website which take you to our other ancillary texts.



FACEBOOK Page
YOUTUBE Channel
TWITTER Account
FLIKR Account


The other main link on our webpage is the a direct link to women's aid website.




Although this is not an ancillary product we made it is important that it is a direct link to their website so that if the movie rings too true to someone they have easy access to a place where they can get help.
It once again shows the audience that this is an issue that effects many people and adds to the realism when people watch the film.




Our trailer

Our Poster 

Our Website - Link

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