Tuesday, April 17, 2012

Theatrical trailer vs teaser trailer

Theatrical trailer:
  • More detailed
  • More likely to give away more of the storyline
  • Longer and more depth
  • Gives us the exact dates of when the films will be out

Teaser trailer:
  • Usually used for marketing to build up hype for the film
  • Up to 90 seconds long
  • Gives a glimpse of the storyline using short snippets from the movie
  • Usually released months before film or theatrical trailer comes out, this helps to create an interest from the target audience
  • Will not give out exact dates usually will say 'coming soon'

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