In what ways does your media product use, develop or challenge forms and conventions of real media products?
Theatrical trailer vs teaser trailer
Theatrical trailer:
Teaser trailer:
- More detailed
- More likely to give away more of the storyline
- Longer and more depth
- Gives us the exact dates of when the films will be out
Teaser trailer:
- Usually used for marketing to build up hype for the film
- Up to 90 seconds long
- Gives a glimpse of the storyline using short snippets from the movie
- Usually released months before film or theatrical trailer comes out, this helps to create an interest from the target audience
- Will not give out exact dates usually will say 'coming soon'
Teaser Trailer
For our initial research we watched social realism teaser trailers such as London to Brighton and Fish Tank.
Fish tank trailer:
London to Brighton trailer:
The Kid Trailer:
Precious Trailer:
From these trailers we looked into how they use, develop or challenge forms and conventions of real media products. We found that often the location is in a run down area that is poorly looked after. For example in London to brighton (Below)
To challenge this convention we filmed our teaser trailer in a park that was well looked after and had no litter or graffiti and the house we used was an average sized house from a middle class family. It was quite a modern kitchen and it had an expensive convection hob which you are unlikely to find in a council house
We decided to use a well looked after park and house to show that domestic violence appears in all aspects of 'social classes' and not just those who appear to be from a poorer working class background. This subverts the expectation of a normal working class family therefore challenging the codes and conventions of social realism films.
Also representing the fact the family are middle class is the use of the scrabble board as scrabble is viewed as an educational game. It was also used to represent the boys feelings reflected in the word 'hope'.
The use of classical music also represents a middle class family as the music is more sophisticated, which again challenges the usual codes and conventions. Such as that heard in the Fish Tank teaser trailer which is more RnB style with a beat. We felt that it reflected the class of the family and evoked emotion by the audience towards the boy who is the sensitive focus of our trailer.
We used the purple effect to show the psychological effect it had on the boy. The purple is used on all the boys shots to show that the violence has had a psychological bruising effect on him. We got our inspiration for this, from the film 'A single man'. Whenever the man visualises something beautiful the screen changes to a red colour as shown below.
Therefore we decided to use a purple effect in our teaser trailer:
We noticed that a lot of social realism trailers use close-ups often to show the
For example in Fish tank.
We also got inspiration from the music video 'love the way you lie' which is centred around domestic violence. As an audience we felt that the close up shots of their faces helped us to feel sympathy towards her.
Here are a few example of the close up shots in purple tilt:
Our teaser trailer is 1 minute and 14 seconds long therefore it conforms with the conventions of a teaser trailer which are usually around 90 seconds long and does not give away a lot of the story line as some theatrical trailers do. We also found that quite often the title of the film is at the end of the teaser trailer so we decided to do this with ours. We thought that this may help people remember the name of our trailer as it is one of the last images they will see.
We also decided to include reviews from The Times and The Guardian. We decided to use these newspapers because they are aimed at a middle class, educated audience. We wanted to convey our trailer as a clever film that is aimed at an educated audience too, therefore that is why we decided to give it a four and five star from these newspapers.
For example in London to Brighton they had a review from 'The Big Issue' this is a tabloid newspaper and is often sold on the streets. It is aimed at a less eduated audience. Therefore by choosing to have reviews from The Guardian and The Times we have challenged the usual codes and conventions.
Poster
Our poster also fufils the expectations of the conventions of a film poster. We have clearly stated the title, website, rewards, actors and actresses names, the age restriction, and the production company as shown below.
By having the boys face in the title of our poster, it highlights the main character. he also has an expression of sadness on his face which helps the audience to feel sorry for him as he is only young. This may encourage them to watch the film and want to find out the storyline behind the sadness of the boy. Above, are a few of the film posters we studied in order to conform to the conventions of social realism trailers. We did this by clearly stating the title, and the awards as the awards and quotes are immediately what many people will look at to see whether or not they think it is worth watching.
Website
We have conformed to many website conventions such as having our teaser trailer in the middle of the web page to make it stand out and for people to access it easily and quickly.
We did lots of research such as the one below for the London to b
righton website.
We made our website very easy to understand by having simple links to areas such as Twitter, our storyline, gallery etc. We have Synchronisation between our media texts such as; having the same appearence to all of our media products (blog, webiste, poster). There is always purple present with a white background on both our poster and website, this is so our audience can easily make a link between all of our media products and it makes them recognisable.
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