What have you learned from your audience feedback?
We published our film trailer on Facebook in order to gain external opinions on it and asked what they liked or if anything needs changing. From this we acquired positive comments about our style of editing, including the purple haze, use of symbolism and our choice of music.
The comments about the speed of the credits at the beginning really stood out to us as it occurred that when editing, we shortened some clips in order to keep within the time limit.
However, after our audience had underlined this, we slowed the pace down without exceeding our time limit of 90 seconds
A questionnaire appeared to be the most effective way to gain feedback from friends, predominantly 17 - 18 years old. This is because we sent the questionnaire via school email to students in the 6th form. We created a survey on SurveyMonkey, asking questions such as: - ‘How old do you think the child actor witnessing domestic violence should be?’
- ‘What is the most important aspect to be included in a teaser trailer for a domestic violence film?’
And many more in order to receive a clear understanding on what the audience want to see and what they are interested in.
From our fellow students in school during our media screening day and throughout lessons, we asked their opinions on Music and sound:
When choosing our soundtrack, we asked a group of media students to state which song depicts our film trailer better. With their help, we came to the decision that the classical song created a more emotive effect and Juxtaposes well with the violent scenes of the mother and father arguing.
In terms of the sound at the beginning of our trailer, peers thought that the silence during our purple flashing opening scene was supposed to be accompanied by music; however, we made it silent on purpose to emphasize the isolation portrayed. Therefore, we made the soundtrack cover the whole of our trailer in order to avoid misunderstanding and as a result, ended up looking more affective with the contrast of fast flashing motion and classical music.
Awards and acclimations:
- We slowed down the credits at the beginning of our trailer so they were easier to read and used the relevant awards and acclimations; The Times, The Guardian and Festival De Cannes feedback.
- Each of these were relevant to our film trailer.
- The Times and The Guardian – both broadsheet newspapers, read generally by middle class people who desire to be educated (our target audience).
What have we learnt from audience feedback concerning our website?
We began our website research by deconstructing certain social realism websites such as 'London to Brighton' and 'The Kid'.
What have we learnt from audience feedback regarding our poster?
Initial poster research began by deconstructing a range of genre posters, from social realism to romantic comedy, such as, 'It's a boy girl thing', 'London to Brighton' and 'Precious' in order to:
· Gain understanding of the different codes and conventions used by different genres
· Improve our knowledge on symbolism and ideology
· Understand why certain fonts and pictures are used
We then chose a few of our favourite pictures we published on Flickr and turned them into possible drafts for our poster idea. Then we asked a small demographic of media students, predominantly 18 years old to vote for their favourite poster design. Our original design was a mid shot of the young boy on a roundabout which depicted isolation well.
However, our demographic of students commented on the fact that the typography was harder to see on top of this picture and was not as bold as it should be. So we therefore, adapted our second option which is now our final poster: a close up of the boy’s face embedded in our font which illustrates his entrapment.
In conclusion, audience feedback was a vital part of our development as it allowed us to improve our trailer, website and blog. By receiving sufficient suggestions, we edited certain aspects of our trailer, website and blog to fully achieve the conventions of our genre and demonstrate representations within our narrative.
